The Best Short-Term Rental Markets Right Now—And Why New Orleans Is Leading the Way

If you’ve been thinking about investing in a short-term rental, you’re not alone. The demand for unique, well-run vacation rentals is only growing, and certain cities are proving to be prime spots for STR success. While places like Nashville, Scottsdale, and Austin have long been investor favorites, there’s one market that continues to stand out—New Orleans.

As someone who’s seen this market evolve, it’s clear why New Orleans is making waves. This city’s got a special blend of cultural richness and unique charm that sets it apart from the pack. But what makes it a great short-term rental market?

Why New Orleans Is a Top STR Market

New Orleans has always been a magnet for travelers. It’s got the rich history, the festivals, the food, and that undeniable energy that keeps people coming back. But beyond its culture and tourism draw, it’s also one of the most profitable short-term rental markets. Investors and hosts here are seeing strong occupancy rates, solid returns, and a steady flow of guests year-round.

When you think about a city that consistently offers the opportunity for a great return on investment, New Orleans should be at the top of your list. But what makes NOLA different from other booming STR markets?

1. Consistent Demand

Mardi Gras. Jazz Fest. French Quarter Fest. Saints games. Bachelor and bachelorette parties. New Orleans is a city where there’s always something happening. For STR hosts, that’s good news. With a calendar full of events and festivals, there’s never really an “off-season” here, which means you don’t have to worry about long dry spells between bookings. Even during quieter months, guests continue to flock here for weekend getaways or special celebrations.

This steady demand translates into great occupancy rates, making it a solid market for investors who want reliable returns.

2. A Unique Guest Experience

People don’t just visit New Orleans; they want to feel like they belong here. Whether it's staying in a historic Creole cottage or an apartment tucked away in the Marigny, short-term rentals in New Orleans offer an experience you can’t find in a cookie-cutter hotel. Travelers are looking for that authentic local vibe, and short-term rentals provide exactly that—a chance to live like a local, even if it’s only for a few days.

This personal, immersive experience makes STRs especially desirable here. Guests aren’t just booking a place to sleep—they’re booking a piece of New Orleans itself.

3. Industry-Leading Property Management

A great STR market isn’t just about location—it’s also about support. No one understands the complexities of short-term rental management better than the experts at Book NOLA. As a leading property management company in New Orleans, Book NOLA helps hosts maximize their revenue while ensuring guests have five-star stays. Their team takes care of everything from marketing your property to handling guest communication and even managing maintenance issues.

This level of support means that hosts can focus on what they love—whether it’s finding new ways to make their properties stand out or simply enjoying their success—while knowing that their rental is in good hands. Book NOLA’s expertise is one of the key reasons why New Orleans continues to thrive as a STR hotspot.

Is New Orleans the Right Market for You?

Investing in a short-term rental can be a great opportunity, but it’s not a decision to rush into. There’s a lot to consider—choosing the right neighborhood, understanding regulations, estimating costs, and setting up a property that will stand out in a competitive market.

New Orleans has its own unique rhythm when it comes to real estate and STR laws, and having local insight can make all the difference. If you’re in the research phase, I always recommend starting with the basics:

• Understand the regulations – STR rules vary by neighborhood, so make sure you know what’s allowed.

• Know your numbers – Factor in not just purchase price, but also property taxes, insurance, maintenance, and management costs.

• Think about guest experience – What will make your listing special? Design, amenities, and location all matter.

If you’re considering the NOLA STR market and have questions, I’m happy to share what I’ve learned along the way. Whether you need help finding the right property or just want to chat about what makes a short-term rental successful here, I’m always open to having those conversations. You can also check out my STR services if you’re looking for more guidance.

At the end of the day, New Orleans isn’t just a great place to visit—it’s a place people fall in love with. And for the right investor, it can be an incredibly rewarding market to be part of.